Venues’ Frequently Asked Questions with 51
Our online booking and management tool will give you everything you need to book and manage your gigs in one place. From scheduling to payments, our platform reduces hours of admin and centralises all of your processes. Find out more about how 51 works and the benfits for venues below.
51 was built by bookers, and it's designed to simplify your workflow, not replace you. We understand the challenges you face in curating live music, which is why 51 mirrors your existing processes. You retain control and ownership of the 51 platform, and it's a tool to help you book more gigs and more artists efficiently across your venues.
51 isn't about replacing what you do; it's about making you more productive. We give you access to a wider talent pool, including undiscovered artists, and allow you to book them in less time.
Time is your most valuable resource, and 51 gives you the gift of more time back. We can save you an average of 8 hours per week. You can choose to reclaim that time for yourself or reinvest it in finding new artists, opening new venues, or concentrating on the creative side of the role. The cost versus reward is minimal and the upside is HUGE.
51 doesn't replace your current business; it complements it. We've seen bookers use 51 to venture into new venues and cities, effectively growing their portfolio of artists and events under management. It's a tool to help you scale and reach new heights.
51 was designed by bookers, for bookers. We've taken the best elements of traditional booking processes and simplified the headaches, allowing you to work the way you want to—only faster and more efficiently.
The artists you work with today might not be on 51, but the quality of talent is. 51 future-proofs your business by providing access to the latest, often undiscovered, talent. Even when your current artists move on, you'll still have access to the talent you need to continue doing what you love.
Absolutely, you can keep your existing roster and use 51 to streamline how you book them. It's a platform that works alongside your current relationships and supports you in making new ones.
51 was built with simplicity in mind. It mirrors the way you book today, making it easy to transition. We've taken the best elements of traditional booking processes and streamlined them for efficiency.
Artists are not usually exclusive to one venue. If you're treating them well, paying them fairly, and providing consistent work, they are likely to stay. 51 can help you manage your existing roster and build strong, lasting relationships with artists.
Don't worry if you're not tech-savvy. 51 offers a managed service option that provides support every step of the way. The platform is intuitive and designed to mirror your current booking processes. If you ever need assistance, our team is here to help.
51 has a robust system for artist vetting and ratings. Our artists rarely cancel, boasting a 99.8% gig fulfilment rate. In case of unexpected cancellations, our dedicated support team is ready to help find suitable alternatives, even at the last minute.
We have a team working on this all day every day.
Us too! We are from the music community, and are a start up with a passion to contribute back to the industry we love. We want people like you to help shape who we are today and what we become. We built 51 for bookers, venues&artists and we will continue to listen to our community on how we can improve.